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Guide to Software Projects for Business People: Digital Transformation

Written by Jonathan P. Crosby

Narrated by Mike Paul

Duration 6 hours

Boost your career, advance your business…for free.

A non-techie guide to creating software.

Do you have an app idea that you’ve always wanted to try? A website you want to make? This guide teaches you how to manage such projects successfully and communicate effectively with the techies.

One of the key missing components for success in software projects is getting the business teams more involved. This audiobook helps you apply your domain expertise in software projects.

In the fast-paced business world of today, as IT moves out from back stage to center stage, business professionals can no longer afford to just leave all that techie stuff to the pros. To optimize the chances of success, core business decisions and software development need to go hand in hand right from the start of any software project.

More and more business people are now reaping the rewards from gaining the essential knowledge of software development to collaborate more closely with IT teams and make better informed choices during a project.

Seasoned IT consultant Jonathan Crosby draws from his knowledge and experience in all kinds of technical challenges across a variety of industries for over 20 years. Emphasizing the power of good communication and effective teamwork, he advocates bringing business into development, and development into business.

This audiobook will act as your guide, explaining the stages of a software project in simple terms. By using metaphors and hand-crafted illustrations, the technical topics become clear and easy to follow.


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